A teenagers guide to finding their true calling


Joe has an amazing way of mentoring and coaching young people to challenge them to rise to their full potential.
— Lori DeVillez, Founder and Executive Director of Austin Pregnancy Resource Center
Joe has the ability to capture your attention and fill you with the potential of what could be. His ideas and proven plans for personal growth have been instrumental to many adults and teens.
— Patrick Moore, Director of Christian Education at Epiphany Lutheran Church
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Potential is only a measure of what can be, not a guarantee of what will be.

As a young adult, there is this feeling that you have but it’s hard to put into words.  It’s like you know God made you for something more but you aren’t sure what that is.  Your gut tells you there has to be more to life than this.  At times you wonder if anyone will ever step in to help you recognize your gifts and lift you out the funk of living just another normal teenage life.

Perhaps coming across this book is no random circumstance.

In Throat Punch Normal, we step into your story and take you on a journey of self discovery that is deeply challenging and eye opening.  Using examples from the life of the Apostle Paul and the mentorship he received from Jesus, we will detail how, as a teen, you can:

  • Unlock your true Potential

  • Piece together your unique Design

  • Decipher your specific Calling

  • Execute a Strategy to attack your normal

  • Know and defeat your Enemy

  • Adopt a Perspective that will propel you toward greatness

The desire to discover and develop your gifts and passions in an effort to impact the lives of others is brewing within you. The resources to make it happen are within your grasp - the ultimate teen life hack is here.  The only thing that now stands in the way of bringing your unique purpose to life is you.

But fear not. You are not alone.


What Students Are Saying

Joe brings the content of Throat Punch Normal to Camp Chapparrel and students share a few of their insights and takeaways.  

Interested in booking us for a conference, camp or event?


Ways to get the most out of this book

Some suggestions of for Mentors, Youth Leaders and Parents.


6 Week Devotional/Teaching Series

We split the book into 6 sections, each with their own theme, so students and their mentors could space out some of the great discussions and insights that can be drawn from the chapters.  With more to come.

What am i called to do?

A video from the Purpose Project Student Ministry Edition based on the book, Throat Punch Normal.  Joe breaks down the difference between general and specific callings and what it means for teens.

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Camp or Weekend Retreat

Bring the Authors of the book out for a camp or weekend retreat to help students dive deeper into their unique design and get them fired up about how they can leverage their gifts to impact their campus.

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Follow us on Facebook and Youtube

We are constantly creating content online with practical tips on how to maximize your potential as you grow personally, professionally and spiritually.  Check out our blog too.  We have some talented writers in our community.

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Purpose Project Student Ministry Edition

Author Joe Elliott takes students through many of the exercises and topics found in Throat Punch Normal.  Watch Joe help students connect their talents, gifts, passions & personality together to impact their campus.

The Invention of the Teen

A video from the Purpose Project Student Ministry Edition based on the book, Throat Punch Normal.  This is an eye opening look at the history of Adolesence in America and why it's crippling todays teens.